headliners
Haidy Jalal
Mohamed Walied
Farah Abu Zaid
About us
We are Heshik Beshik
HB is a service agency for artists, providing booking, management, digital marketing and promotion, as well as cooperative partnerships with independent labels for joint artist support and development. We pride ourselves on the talent we represent, allowing us to serve as a starting point for venue promoters in their search for the right artist. Learn more about us and our projects!
At HB we connect talent, brands and businesses, enabling them to stage memorable events, share remarkable music, tell significant stories, and, through it all, reach new audiences.
The foundation of our work is our global network of connections and our rosters of established and up-and-coming artists, DJs and record labels.
Services
HB offers professional services across PR, artist management, cooperative ventures, label operations, booking, and digital marketing. Our dedicated team ensures every service is executed with precision and strategic insight. Whether you're an emerging talent or an established name, we're here to elevate your career with innovative approaches and unwavering support.
PR
We provide global PR services for artists, labels, and agencies, covering releases, events, and tours. Our custom strategies and media partnerships ensure successful campaigns across all media channels.
Management
Founder Nidal Almusaid turned HB into a global booking agency, known for spotting trends and emerging talent. He oversees operations and works with his team across Dubai, Jeddah, Cairo, and Beirut.
Cooperation
We expand our network to connect artists with international brands, creating new income opportunities through partnerships and collaborations.
Label
HB RECORDS supports global artists with coordination and organization for releases, leveraging our international network and working with distributors.
Booking
We specialize in tour booking and production across Europe and the Middle East, ensuring ideal venues and shows tailored to each artist's music and genre.
Digital Marketing
In the digital age, we leverage data and marketing tools to drive organic traffic to your Spotify, Instagram, and Youtube channels, helping you connect with your fans online.